Media

Strategy is the Route to Growth
In this interview, Prof. Lawton argues that a proactive, vision-led approach to strategy is essential to business growth and market success.
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THE KEY TO INTERNATIONAL SUCCESS
Thomas argues that an essential element of successful foreign market entry is agreeing to the nominal primacy of local partners and letting go of your ego by accepting their role as gatekeepers to the local market.
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Does your strategy still work?
Thomas Lawton discusses the relevance and future of strategic planning in the wake of the global recession.
Video interview

British Airways and global competition
Thomas Lawton is interviewed live on Sky News by Jeff Randall, Sky's Business Editor.
Video interview

Aligning for Advantage: Competitive Strategies for the Political and Social Arenas
Professor Lawton argues that the most successful companies align market and non-market strategy to achieve and sustain competitive advantage.
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Beyond Borders: going international with your business
Participating in an event hosted by University College Dublin, together with some of Ireland's leading business leaders, Professor Lawton encourages Irish companies to look beyond their borders for market growth and business expansion.
Video footage
Press release (PDF)
Lawton presentation (PDF)

Innovate for Advantage
Professor Lawton delivered the InterTrade Ireland All-Island Innovation Lecture. Innovate for Advantage, in Belfast on 14th June and Dublin on 16th June 2011. For details, see InterTrade Ireland All Island Innovation Programme. You may also be interested in a related article published in the Sunday Business Post newspaper and titled Strategy Holds the Key (PDF).

Government Links Complicate Malaysia Airlines' Crisis Response - March, 2014
A piece on The Conversation about the missing Malaysia Airlines flight and the inadequate crisis management response of the company
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Why IT Should Be on the CEO's Agenda - January, 2013
Read my U.S. News & World Report blog on the strategic importance of information technology to business
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Why Your Company Needs a Second CEO - November, 2012
My previous blog focused on the need to integrate companies government affairs and CSR functions and elevate the new merged position to the C-suite level
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What Europe Can Learn from American Democracy - August, 2012
Europe's political landscape and the rise of extremism
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Big Business Social Responsibility Is Nothing New - May, 2012
Corporate responsibility in historical context
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